# Fix your tracking and measurement

> Server-side tracking and clean data, so every report agrees with your back office.

When the ad platforms, GA4 and your finance team all report a different number, nobody trusts any of them. Browser tracking loses signal to consent choices, ad blockers and short cookie lifetimes, and the gap grows every year.

We audit what you collect today, move the conversions that matter to server-side tagging and conversion APIs, set up Consent Mode v2 properly and send the raw data to a warehouse you own. Then we train your team to keep it healthy.

## How we do it

- Server-side tracking and Consent Mode v2
- Measurement strategy and attribution
- Incrementality testing and marketing mix modelling
- Analytics, BigQuery and data pipelines
- Tracking and account audits
- AI and platform training

## Contact

- Email: hello@portova.com
- Phone: +44 7843 824781
- Contact form: https://portova.com/contact
- Registered office: PORTOVA LTD, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ

Source: https://portova.com/goals/fix-tracking-measurement