# Insights

Notes on paid media, measurement and growth.

- [Server-side tracking in 2026: what Consent Mode v2 actually changed](https://portova.com/insights/server-side-tracking-consent-mode-v2) (2026-05-20): The practical version — what moved, what broke, and what to do about it if your measurement still stops at the browser.
- [Case Study: Portova's digital marketing strategies boost sales and orders for Nutsoasis.co.uk in the UK market](https://portova.com/insights/nutsoasis-co-uk) (2023-05-06): How a comprehensive multi-channel campaign grew a UK online retailer's sales by 35% and orders by 42% in six months.
- [Portova — a Google Partner you can trust](https://portova.com/insights/google-partner) (2023-02-04): What Google Partner status means, and how Portova's certified team maximizes campaign success for clients.
- [Introducing Portova — a new era in advertising consultancy](https://portova.com/insights/performance-marketing-agency-portova) (2023-02-04): Data, content and media combined — audiences first, channels second. Smarter, faster, better.
- [Maximizing your ROI with Portova's programmatic advertising campaigns](https://portova.com/insights/programmatic-advertising) (2023-02-04): Real-time bidding is only half the story — reaching the right audience, at the right time, with the right message is what drives ROI.

Source: https://portova.com/insights