# What we do

We start from the goal, not the channel. Tell us what you need to move, and we put the right mix of media, data, creative and technology behind it.

## Goals we help with

- [Grow subscribers and app users](https://portova.com/goals/grow-subscribers): Turn attention into sign-ups that stay, with acquisition, onboarding and retention planned as one journey.
- [Reach new audiences across MENA and the diaspora](https://portova.com/goals/reach-new-audiences): Find the people you are missing, in the languages and on the platforms they actually use.
- [Scale paid media profitably](https://portova.com/goals/scale-paid-media): Spend more without losing efficiency, with budgets and bidding driven by real conversion data.
- [Fix your tracking and measurement](https://portova.com/goals/fix-tracking-measurement): Server-side tracking and clean data, so every report agrees with your back office.
- [Launch a product or campaign](https://portova.com/goals/launch-a-campaign): One plan from brief to launch day, with audience, creative, media and measurement in the same room.
- [Build a brand people remember](https://portova.com/goals/build-your-brand): Identity and creative that stays consistent across markets, formats and years.
- [Put AI agents to work in your marketing](https://portova.com/goals/put-ai-to-work): Practical agents for reporting, research and operations, wired into the tools you already use.

## Services

### AI-driven performance media

Search, social, programmatic and creators planned as one media system. Budget moves to wherever the next customer is cheapest, not where last year's plan put it.

*Where AI does the work:* Bidding and budget pacing run on your first-party conversion data and our forecasting models, not platform defaults.

- **Paid search and social**: Google Ads (Search, PMax and AI Max), Meta, TikTok, Snap and LinkedIn run from one budget and one set of conversion signals.
- **Programmatic, CTV and DOOH**: DSP buying across the open web, connected TV and digital out-of-home, with brand-safety, supply-path and frequency controls.
- **Forecasting and budget pacing**: Spend-to-outcome curves for every channel and market, with budgets re-paced daily against target CPA, ROAS or payback.
- **Creator and influencer marketing**: Creators briefed, contracted and measured like a media channel, with whitelisted paid amplification of what works.

### Measurement and data

A measurement stack you can defend in a board meeting: first-party tracking that survives consent and cookie loss, attribution in one view, and tests that prove what each channel adds.

*Where AI does the work:* Models fill consent gaps and watch spend and tracking for anomalies, so a broken tag is caught in hours, not weeks.

- **Server-side tracking and Consent Mode v2**: Server-side GTM, Conversions API and enhanced conversions for cleaner signals and fewer lost events, compliant with UK GDPR.
- **Measurement strategy and attribution**: A KPI tree from board metric to campaign, with platform and multi-touch attribution reconciled into one view.
- **Incrementality testing and marketing mix modelling**: Geo and holdout experiments plus MMM that show what each channel actually adds, and where the next pound or dollar should go.
- **Analytics, BigQuery and data pipelines**: GA4, BigQuery and warehouse pipelines feeding one reporting layer and live dashboards your team trusts.
- **Audience and market research**: Segments sized from search, social and first-party data in every market, before budget is committed.
- **Tracking and account audits**: Ad account, tracking and site audits that end in a prioritised fix list with the expected impact of each fix.

### Conversion and lifecycle

What happens after the click: landing pages, search visibility, CRM and automation that turn paid traffic into customers who stay.

*Where AI does the work:* Predictive scores decide who gets which message and when. Experiments, not opinions, decide which page wins.

- **Conversion rate optimisation**: Research-led A/B tests on landing pages, checkout and onboarding, run until the result is statistically sound.
- **SEO and GEO**: Technical SEO and generative engine optimisation, so the brand is found on Google and cited in ChatGPT, Gemini and Perplexity answers.
- **CRM and lifecycle marketing**: Onboarding, retention and win-back journeys designed around lifetime value, not open rates.
- **Marketing automation**: Triggered journeys across email, SMS and in-app, connected to your CRM and product events.
- **UX and landing page design**: Research, wireframes and page design built to convert, tested with real users before launch.
- **Website and product development**: Fast, accessible websites and product features with tracking and consent built in from day one.

### AI and automation

AI applied where it pays back: agents that take repetitive work off your team, models that predict who to reach, and creative that scales across formats, markets and languages.

*Where AI does the work:* Every agent and model runs with a human sign-off and is measured against the manual baseline it replaces.

- **AI agents for marketing operations**: Agents that build reports, QA campaigns, manage product feeds and draft briefs, connected to your ad accounts and data.
- **Predictive audiences and LTV modelling**: Propensity, churn and lifetime-value models that tell bidding, audiences and CRM who is worth reaching.
- **AI-assisted creative production**: Generative tools that produce and version ads across formats, markets and languages, reviewed by our creative team.
- **AI and platform training**: Hands-on training so your team can run the tools, the models and the dashboards themselves.

### Strategy, brand and content

Positioning, content and production made for the channels they run on, and tested like media.

*Where AI does the work:* Search and audience data shape every brief, and creative variants are tested at volume before budget scales.

- **Digital growth strategy**: A channel, budget and measurement plan tied to one commercial goal and reviewed every quarter.
- **Content strategy**: Topics and formats chosen from search and audience demand, planned for each channel and language.
- **Social media**: Always-on social built for each platform, with community management and paid support.
- **Branding and design**: Identity systems and design that hold together from a six-second ad to a pitch deck.
- **Video production**: Short-form, social and CTV video produced for each platform and cut for testing.

## Sectors

- [Media and streaming](https://portova.com/sectors/media-streaming): Subscription platforms, broadcasters and sports streamers. We win subscribers, keep them past the first bill and show which content and campaigns actually drive sign-ups.
- [News and publishing](https://portova.com/sectors/news-publishing): Newsrooms, digital publishers and news agencies. We grow loyal audiences across markets and languages, and turn occasional visitors into regular readers.
- [Fintech and payments](https://portova.com/sectors/fintech-payments): Payment apps, wallets and digital banks. We focus acquisition on people who verify and transact, with tracking built for regulation and consent.
- [E-commerce and retail](https://portova.com/sectors/ecommerce-retail): Online retailers and direct-to-consumer brands. We connect paid media, search, site conversion and CRM so each order stays profitable after returns and ad costs.
- [Education](https://portova.com/sectors/education): Schools, edtech platforms and education programmes. We reach learners, parents and partners with the right message in each language, and show what the programmes change.
- [Technology and SaaS](https://portova.com/sectors/technology): SaaS, apps and technology companies. We turn traffic into qualified pipeline by connecting paid media, the website and marketing automation.

Source: https://portova.com/what-we-do