Grow subscribers and app users
Most subscription growth stalls in one of three places: the ad that brings people in, the first few days after sign-up, or the month when the free trial ends. We look at all three together, because fixing acquisition while churn stays high only makes the leak more expensive.
We plan paid media around the audiences most likely to convert and stay, tighten the sign-up and payment flow, and set up the emails and in-app messages that carry a new subscriber through their first weeks. Every step is measured against your own subscription data, not just platform clicks.
How we do it
- Paid search and socialGoogle Ads (Search, PMax and AI Max), Meta, TikTok, Snap and LinkedIn run from one budget and one set of conversion signals.
- Measurement strategy and attributionA KPI tree from board metric to campaign, with platform and multi-touch attribution reconciled into one view.
- Conversion rate optimisationResearch-led A/B tests on landing pages, checkout and onboarding, run until the result is statistically sound.
- CRM and lifecycle marketingOnboarding, retention and win-back journeys designed around lifetime value, not open rates.
- Marketing automationTriggered journeys across email, SMS and in-app, connected to your CRM and product events.
- Predictive audiences and LTV modellingPropensity, churn and lifetime-value models that tell bidding, audiences and CRM who is worth reaching.
Tell us about the mission
A real person reads every message. We usually reply within one working day.
Prefer email? hello@portova.com