· 2 min read
Case Study: Portova's digital marketing strategies boost sales and orders for Nutsoasis.co.uk in the UK market
How a comprehensive multi-channel campaign grew a UK online retailer's sales by 35% and orders by 42% in six months.
E-commerce and retail
Online retailers need revenue that is still profitable after returns and ad costs. We bring together paid media, search, site conversion and CRM so each sale costs less and customers come back.
Organisations our team has delivered work for in this sector
Through current and previous roles.
Services
- Paid search and socialGoogle Ads (Search, PMax and AI Max), Meta, TikTok, Snap and LinkedIn run from one budget and one set of conversion signals.
- Forecasting and budget pacingSpend-to-outcome curves for every channel and market, with budgets re-paced daily against target CPA, ROAS or payback.
- Conversion rate optimisationResearch-led A/B tests on landing pages, checkout and onboarding, run until the result is statistically sound.
- CRM and lifecycle marketingOnboarding, retention and win-back journeys designed around lifetime value, not open rates.
- Predictive audiences and LTV modellingPropensity, churn and lifetime-value models that tell bidding, audiences and CRM who is worth reaching.
Related reading
Goals we help with
- Grow subscribers and app usersTurn attention into sign-ups that stay, with acquisition, onboarding and retention planned as one journey.
- Reach new audiences across MENA and the diasporaFind the people you are missing, in the languages and on the platforms they actually use.
- Scale paid media profitablySpend more without losing efficiency, with budgets and bidding driven by real conversion data.
- Fix your tracking and measurementServer-side tracking and clean data, so every report agrees with your back office.
- Launch a product or campaignOne plan from brief to launch day, with audience, creative, media and measurement in the same room.
- Build a brand people rememberIdentity and creative that stays consistent across markets, formats and years.
- Put AI agents to work in your marketingPractical agents for reporting, research and operations, wired into the tools you already use.
Tell us about the mission
A real person reads every message. We usually reply within one working day.
Prefer email? hello@portova.com