News and publishing
Newsrooms and publishers compete for loyalty, not just clicks. We help them grow audiences across markets and languages, understand what readers value and turn occasional visitors into regulars.
Organisations our team has delivered work for in this sector
Through current and previous roles.
Services
- Programmatic, CTV and DOOHDSP buying across the open web, connected TV and digital out-of-home, with brand-safety, supply-path and frequency controls.
- Analytics, BigQuery and data pipelinesGA4, BigQuery and warehouse pipelines feeding one reporting layer and live dashboards your team trusts.
- Audience and market researchSegments sized from search, social and first-party data in every market, before budget is committed.
- SEO and GEOTechnical SEO and generative engine optimisation, so the brand is found on Google and cited in ChatGPT, Gemini and Perplexity answers.
- Social mediaAlways-on social built for each platform, with community management and paid support.
Goals we help with
- Grow subscribers and app usersTurn attention into sign-ups that stay, with acquisition, onboarding and retention planned as one journey.
- Reach new audiences across MENA and the diasporaFind the people you are missing, in the languages and on the platforms they actually use.
- Scale paid media profitablySpend more without losing efficiency, with budgets and bidding driven by real conversion data.
- Fix your tracking and measurementServer-side tracking and clean data, so every report agrees with your back office.
- Launch a product or campaignOne plan from brief to launch day, with audience, creative, media and measurement in the same room.
- Build a brand people rememberIdentity and creative that stays consistent across markets, formats and years.
- Put AI agents to work in your marketingPractical agents for reporting, research and operations, wired into the tools you already use.
Tell us about the mission
A real person reads every message. We usually reply within one working day.
Prefer email? hello@portova.com